ACHEMA in Frankfurt is the global forum for the process industry. The chemical, pharmaceutical, biotechnology, energy and environmental technology sectors come together here in a concentration rarely found at any other trade fair. A bespoke stand in this setting must present highly complex process engineering solutions in such a way that they are also accessible to
ensure that technical content is understandable to trade visitors outside one’s own field of specialisation, without losing any technical depth. ISINGERMERZ develops stand concepts that master this task of translation, tailored to the specific technological field and the target audience within the process industry.
With around 3,800 exhibitors from 55 countries and some 145,000 attendees from over 150 countries, ACHEMA is one of the most international trade forums of all. The range of topics extends from plant engineering and laboratory technology, through pharmaceutical and packaging technology, to thermal and mechanical process engineering, complemented by digitalisation, research and environmental protection. For exhibitors, this breadth means that they must not only hold their own against direct competitors, but also against completely different fields of technology right next to their stands.
A current focus of the exhibition is on hydrogen innovation, a sign of just how much the process industry is currently undergoing a transformation. For exhibitors in this sector, this presents an opportunity to position themselves as pioneers, but also the need to back up promises for the future with concrete substance, as the trade audience has already seen many announcements in this field.
Process engineering systems and processes are often invisible or too large to be displayed in their entirety at a trade fair stand. The challenge lies in presenting a clear, comprehensible section that credibly represents the entire system. Scale models, cross-sections or interactive process visualisations provide a far better understanding here than information contained in brochures alone. At the same time, in this highly specialised field, a stand requires private areas for in-depth technical discussions, as purchasing decisions in the process industry are rarely spontaneous but rather the result of lengthy consultation processes.
ISINGERMERZ develops stand concepts that strike the right balance between clear communication and technical depth. For plant engineers, this often means a full-scale model of a sub-system at the centre of the stand. For suppliers of laboratory technology and analytics, it frequently involves interactive measurement stations that simulate real-world applications. For digitalisation providers in the process industry, it means explaining complex control software through concrete process scenarios rather than abstract interfaces.
What the stand needs to offer from a visitor’s perspective
Trade visitors to ACHEMA come from the chemical, pharmaceutical, biotechnology, energy and environmental technology sectors and navigate an exceptionally wide range of exhibits. A stand must make it clear at first glance which field of technology and which stage of the process it relates to. Clear technical categorisation, supported by understandable process diagrams rather than purely technical terminology, makes this classification considerably easier, particularly for visitors seeking information across different disciplines.
As a significant proportion of the specialist audience travels from abroad, multilingual communication plays an important role here too. Pictograms, clear process steps and multilingual contact persons make the event more accessible without diluting the technical depth that this highly specialised audience expects.
Manufacturers of equipment for thermal and mechanical process engineering – such as for rectification, extraction or crystallisation – face the challenge of making complex physical processes understandable. Scale models and cutaway diagrams are often more effective for this purpose than full-scale original plants. Our workshop offers all the specialist trades required to produce such scale models.
Start-ups, Forschungseinrichtungen und Anbieter digitaler Prozesslösungen gewinnen auf der ACHEMA sichtbar an Bedeutung. ISINGERMERZ entwickelt für diese Aussteller Standlösungen, die frühe Entwicklungsstufen und digitale Konzepte so präsentieren, dass ihr kommerzielles Potenzial für Industriekunden erkennbar wird.
Home game for ISINGERMERZ at Messe Frankfurt
Thanks to our many years of project experience at various leading trade fairs in Frankfurt, we are thoroughly familiar with the exhibition grounds, including their technical guidelines, hall layout and coordination processes with the Messe Frankfurt team. For Achema exhibitors, we incorporate technical details, storage and setup logistics into our plans from the outset.
How does ISINGERMERZ works?
A successful Achema stand doesn’t just come together on the day of assembly. It takes shape during the preceding strategic planning process. First, we ask what you want to achieve with your presence. Next, we examine your brand, target audiences, and key message. Based on this information, we develop your stand concept. ISINGERMERZ manages the entire process, from brand analysis and concept development to in-house production, assembly, dismantling, and storage. We don't just build stands; we thoughtfully conceive them.
FAQ: Frequently Asked Questions about exhibition stand construction at Achema in Frankfurt
The cost depends on the size of the stand, the complexity of the model system, the presence of interactive demonstration areas, and the choice of materials. Is the stand intended to showcase a partial system, explain laboratory technology in live operation, or present multiple technology fields? These objectives will be used to establish a realistic framework during the concept meeting.
Using a true-to-scale partial model or a cutaway view instead of the full-size original. Trade visitors often understand the overall process more quickly when a specific section is presented clearly and comprehensively. ISINGERMERZ develops exhibition stand designs that strategically employ this form of condensation.
Clarity over size. A compact booth that clearly demonstrates the problem being solved and the relevant industry generates more qualified conversations than a large booth with an unclear message. ISINGERMERZ develops booth concepts for startups that make a substantial impact within a realistic framework.
Anyone who takes their trade show presence seriously starts planning at least six months in advance—sometimes even earlier. Registering the stand, designing and building model displays, and production all require time that simply cannot be compressed. ISINGERMERZ supports clients at every stage of the process. The best time for an initial conversation is now.