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Sustainable exhibition stand construction: We don’t build for a one-off event.
An exhibition stand often lasts only a few days. The materials, expertise and labour that go into it should last considerably longer. That is why we at ISINGERMERZ Messebau think ahead: with durable structures, reusable components and our own modular exhibition stand system that can be adapted time and again to suit the brand, space and design. For us, it is not simply a matter of using sustainability as a ‘green’ label.
For us, sustainable exhibition stand construction begins with the planning stage. What can we reuse? Which structural elements can remain in place? Which materials can be put to good use? And how do we create an exhibition stand that perfectly matches the brand today, yet can still be further developed tomorrow?
That is why we do not view a trade fair presence as ending on the last day of the event. Construction, choice of materials, production, reuse and further development are all taken into account right from the start. After all, if something can be used for a long time, it does not need to be constantly remanufactured.
ISIDesign® is the modular exhibition stand construction system developed by ISINGERMERZ. Its components can be stored away after an exhibition, recombined and reused for future exhibition stands. A different stand size, a new architectural design, a revised corporate identity or a new campaign therefore do not automatically mean having to start from scratch. ISIDesign® evolves with you.
The structural framework can remain the same, whilst the architecture, finishes, graphics, media and fittings are constantly reinterpreted. Existing components can thus be used to create new stand concepts and bespoke brand spaces. This reduces the need for new components whilst, at the same time, delivering exactly what is essential for a successful trade fair appearance: a stand that suits the current brand and its target audience.
The design remains the same. The brand continues to evolve.
Sustainability must not result in exhibition stands becoming interchangeable. That is why, even in modular stand construction, ISINGERMERZ keeps the brand at the centre of everything we do. We want to understand what a company stands for, who it aims to reach, and what makes its DNA unique. After all, brands change. Products evolve. Corporate identities are adapted, and target audiences’ expectations shift.
Discover ISIDesign:
Use. Reuse. Think ahead.
Items that can be used for a long time do not need to be constantly remanufactured. That is why we focus on durable components, reuse and the responsible use of materials. We also think in terms of cycles when manufacturing ISIDesign®. Surplus materials generated during the production of our frame structures are returned to the recycling cycle. After a trade fair, we assess which components can be stored, reused, adapted, refurbished or channelled into a suitable material cycle.
However, there is no single measure that makes an exhibition stand sustainable. What matters is the interplay of many decisions – from design and choice of materials, through production and logistics, to the question of what happens to the components used after the event. Durable. Modular. Adaptable. Reusable.
Climate-neutral exhibition stand
Sustainability can be calculated
Good intentions are important. Figures provide transparency. That is why ISINGERMERZ offers its clients the opportunity to have the carbon footprint of their trade fair project calculated and documented by a specialist partner. To this end, the data relevant to the project in question is collected and converted into carbon dioxide equivalents (CO₂e) using recognised emission factors. This makes it clear which greenhouse gas emissions are associated with the trade fair presence and where there is potential for further reductions. The calculation thus provides a robust basis not only for discussing sustainability, but also for quantifying the climate impact of a trade fair project and for further developing future appearances in a targeted manner.
Based on the calculated carbon footprint, customers can also make a financial contribution to climate action and thereby support selected climate protection projects. Depending on the available range of projects, those with a regional focus may also be considered.
- Understand where emissions arise.
- Reduce them wherever possible.
- Calculate what remains.
- Take responsibility.
Sustainability is more than just CO₂
For ISINGERMERZ, responsibility extends beyond materials and energy. It also encompasses the people involved in our projects. Good and safe working conditions, training and professional development, respectful collaboration and long-term partnerships are all part of our understanding of sustainable business practices.
Choice of materials.
The use of sustainable and environmentally friendly materials, such as recycled or reusable materials, which have a minimal negative impact on the environment.
Energy efficiency.
Use of energy-efficient lighting and air-conditioning systems to minimise energy consumption.
Transport and logistics.
Minimising the carbon footprint through efficient logistics and the use of local materials, as well as by reducing transport distances.
Waste management.
Implementation of strategies for waste prevention, separation and disposal, in order to minimise waste generation and ensure proper disposal.
Sustainability and reuse.
Design of the exhibition stand with a view to durability and reusability, in order to extend the stand’s lifespan and conserve resources.
Climate neutrality.
Offsetting the remaining CO₂ emissions through measures such as supporting climate protection projects or using renewable energy.
We do not impose this standard on ourselves alone. We also ensure that our partners, suppliers and subcontractors uphold responsible working conditions and fundamental social standards. Child labour and inhumane working conditions are incompatible with our understanding of a responsible supply chain. Should any abuses come to light, they must be addressed and appropriate action taken. For us, responsibility does not end at our own factory gates.
17 goals. Our contribution.
Our commitment to sustainability and the Sustainable Development Goals
The United Nations’ 17 Sustainable Development Goals (SDGs) provide an international framework for sustainable development in environmental, economic and social terms. As an exhibition stand construction company, we cannot influence each of these goals to the same extent. That is why we focus on the areas where our day-to-day activities can make a real difference.
Not perfect. But consistent.
Sustainability is not a goal that a company simply achieves at some point...
…It is a challenge. That is why ISINGERMERZ is not interested in simply labelling itself as ‘green’. We want to demonstrate what we actually do: designing for durability, reusing components, keeping materials in circulation, improving processes, taking responsibility for people, and making our impact increasingly measurable. At the same time, we recognise that sustainable business practice is an ongoing process. There is always room for improvement. With every project.
Sustainability at heart. Tailor-made.
Ultimately, even a sustainably designed exhibition stand must be able to do one thing above all else: reach people. That is why every one of our projects begins with the brand. We want to understand what a company stands for, what makes it unique, and which people it aims to reach. From this, we develop a space that brings this DNA to life and makes it tangible. For us, therefore, sustainability and bespoke exhibition design are not a contradiction. ISIDesign® creates a constructive foundation that does not become obsolete after a trade fair, but can continue to evolve alongside the brand.