Our joint project with our new client, Vibracoustic Aftermarket (part of the Freudenberg Group), for Automechanika 2026 in Frankfurt, demonstrates how initial sketches were transformed into a tangible trade fair presence.
The collaborative path to the stand design
The trade fair stand was developed in close collaboration with the client, from initial ideas to final implementation. Through joint brainstorming sessions, we developed initial concepts, tested various options, and refined ideas immediately. Initial sketches gradually evolved into a bespoke stand concept that effectively and attention-grabbing showcased Vibracoustic Aftermarket’s products.
The positive reception that this collaboration received during the early conceptual phase is reflected in the client's feedback immediately following the first brainstorming session.
"Thank you very much for the great meeting today. It was very productive and enjoyable.” — Julia Hoheisel, Team Lead, Marketing, Vibracoustic Aftermarket