SCANGRIP at Automechanika: A targeted presence for diverse target groups.

The 52 m² stand in Hall 11 focused on the areas of painting and detailing, specifically addressing the needs of automotive painters and vehicle detailers.

The diverse target groups made a strategic, multi-faceted positioning approach at the trade fair a logical choice. ISINGERMERZ therefore developed tailored concepts for both stand areas, highlighting the respective products and their applications.

The project was executed holistically, spanning everything from consulting and conceptualization to design, project planning, in-house manufacturing, and on-site installation. The result was two distinct trade fair presentations with a clear, unified design language that offered ample space for product showcases.

The open layout and spacious product displays allowed visitors to experience the lights firsthand and discover their applications.

This ensured that SCANGRIP had a targeted presence at Automechanika—right where its users operate—with two exhibition stands tailored to specific products, applications, and target audiences.

Delivering these two trade fair presentations at Automechanika allowed us to continue our successful partnership with SCANGRIP as a full-service provider.

Two halls. Two concepts. Two target audiences. One successful collaboration.
 

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