Trade Fair Concept for Scaled Brand Presence

At DMEA 2026 in Berlin—Europe’s leading trade fair and congress for digital healthcare—InterSystems presented itself with two exhibition stands located in different exhibition halls. The objective was to complement the central trade fair presence by specifically engaging a distinct segment of the target audience within a different hall environment, while simultaneously using an additional stand to place a focused spotlight on a specific innovation topic.

The main stand in Hall 6.2 served as the central hub for all matters regarding interoperability and InterSystems’ overarching trade fair theme: the "Digital Backbone"—the digital spine for the healthcare sector—powered by InterSystems. The stand design, originally developed by ISINGERMERZ in 2025, was intentionally reused for this event. The open spatial layout of the existing design facilitated clear visitor flow and featured an integrated stage for presentations and professional discussions directly within the stand area. As an integral part of the concept, the "CoffeeBike" once again ensured an easy, inviting entry point for conversations this year.

A key highlight in 2026 was the targeted expansion of the existing stand concept: ISINGERMERZ developed a second, smaller exhibition stand for Hall 4.2 with a clear thematic focus—Artificial Intelligence. This stand translated the design and content language of the main stand into a more compact format, tailored specifically to the unique environment and target audience found in that hall.

Consequently, both exhibition stands adhered to a consistent design and content philosophy. The overarching stand concept was flexibly adapted to different spatial contexts, maintaining a consistent brand and thematic logic throughout.

A heartfelt thank you to InterSystems for our long-standing collaboration and for your trust; we are delighted to have successfully realized your trade fair presence together for the fifth time.