DKM 2024: HanseMerkur handles the move to a new booth with flying colors

A new look, a new location, but the same Hanseatic values! For this year’s DKM, the HanseMerkur Insurance Group’s booth not only received a fresh design but was also relocated. The change in booth location made a complete redesign of the booth necessary.

Particularly noteworthy is the creative solution of visually connecting a second area on the opposite side of the main aisle to the main booth using a continuous carpet. This created a harmonious overall concept that made the entire 144-square-meter space even more striking. Despite the new look and the new booth layout, HanseMerkur’s Hanseatic heritage remained front and center. The booth was perfectly adapted to the new conditions and impressively combined tradition and innovation “hand in hand.”

The new concept presented a challenge for the construction team: a split booth area, a raised floor, and an impressive 9-meter-long back wall all had to be completed on time. Thanks to precision and teamwork, they hit the mark: The booth was ready right on time at 1:00 p.m. and could be proudly handed over to HanseMerkur.

ISINGERMERZ has once again proven that it can respond to changes with flexibility and innovation. The result: a trade show booth with an even stronger presence.