Stuttgarter Versicherung and SDK join forces at the DKM

With a modern, open stand concept accessible from all sides, our team created an impressive brand presence for Stuttgarter Versicherung and SDK at this year's DKM in Dortmund. Both companies presented themselves clearly recognisable in their brand identities – and at the same time as a strong, visually connected duo.
The central design element was a large-format, round ceiling element with surrounding graphics. It architecturally reflected the idea of community and was visible from all directions. This connecting element created a visual link without overshadowing the individuality of both brands.
The concept deliberately focused on openness: inviting communication zones, a spacious round catering counter as a social hub and two separate meeting areas provided ideal conditions for discussions, consultations and networking. This created exactly the atmosphere that modern trade fair communication needs today – characterised by openness, tangible brand identity and a high quality of stay, because today's trade fairs are much more than just presentations: they are an experience, a dialogue and brand architecture all in one. 
Due to its successful interaction, the stand concept will be implemented again in 2026 at the DKM in Dortmund. We are already looking forward to continuing the collaboration!