Especially with products requiring explanation and complex topics, it is often decided within just a few seconds at a trade fair whether visitors understand what it is all about.
We addressed this challenge for our client VDE at IFA 2026 with a custom-designed exhibit.
It visualizes the flow of data from the smartphone through the cloud to the smart home, making a complex topic—such as data security and the upcoming European Cyber Resilience Act (CRA) assessment—immediately tangible.
The custom installation was developed and manufactured in our own workshop and subsequently set up by our team at IFA. For us, exhibition construction therefore means more than just designing a space:
We translate content, products, and brands into spatial solutions that are easily understood and leave a lasting impression.