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Russell Hobbs and Remington exhibition stand, IFA Berlin trade fair, stand construction by ISINGERMERZ

Russell Hobbs & Remington: Two strong brands, a new look at IFA 2026

We have been supporting Russell Hobbs and Remington with their trade fair appearances for many years. At IFA 2026 in Berlin, there were not only numerous new products to discover, but the joint stand also debuted a fresh look.

The most striking difference was visible from a distance: a ceiling banner extending low down at the front left corner created a new spatial dynamic and enhanced the stand's presence within the hall.

The brand environments were also given more space. The area dedicated to Remington was expanded by around a third compared to the previous year, providing more room for its now broader personal care portfolio—ranging from shavers and hair styling tools to complete grooming routines. A photo booth served as an interactive highlight, inviting visitors to join in the fun.

 

Russell Hobbs also showcased its product range on a larger scale. Highlights included the new Calm Connected series, featuring an app-controlled kettle and a matching toaster. The display was complemented by other new kitchen appliances and espresso machines.

The coffee bar located at the transition to the meeting rooms was also upgraded; it provided additional space to showcase the new espresso machines while serving as a meeting point within the overall stand concept.

In this way, the growing product portfolios of Russell Hobbs and Remington were given a fitting stage—featuring clearly defined brand zones, more space for the products, and a new architectural highlight.

 

From planning and production to on-site implementation:
For many years, we have been working with Russell Hobbs and Remington to ensure their brands are showcased in a physical setting that truly suits them.

Ready for a new Look? Let´s talk about it.

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