AXA: Constantly keen to experiment

The DKM in Dortmund is a regular meeting place and source of inspiration for the finance and insurance industry, and has also been a trade fair focus for ISINGERMERZ for a decade and a half. The active participation of the leading heavyweights among insurers pulsates with the market, while AXA has been demonstrating its outstanding position in a central hall location for over 10 years.

Innovative thinking in AXA's product portfolio and a willingness to experiment with design issues led to an intensive partnership between the exhibitor and the creative trade fair constructor at an early stage. In close dialogue with AXA's marketing department, we were able to repeatedly accompany and present new campaigns in an architecturally inspiring way.

This time, the current “Welcome to the AXA Family” campaign was specifically aimed at young people. Cocooning, the feeling of community and being at home, was reflected in a stylized shared kitchen, among other things. We also made extensive use of AXA's sponsorship of Liverpool FC on both floors, both in terms of media (LED wall) and materials (lawn area, fan shop), with a harmonious and colorful design.