At IFFA 2025, the leading international trade fair for the meat and protein industry, we designed and built a joint VDMA stand for the Fraunhofer Institute and other research institutions. The stand served as a central platform for innovation, exchange, and networking within the food industry.
Our modular stand concept united two strong partners with different areas of expertise. The open, well-thought-out design was specifically aligned with the themes of the exhibition hall, inviting visitors from both sides of the stand. This created a communicative space where technical and operational solutions were showcased and dialogue was actively encouraged.
A centrally located communication area provided space for discussions between partners, trade visitors, and other interested parties. Thanks to its sustainable, reusable design, the stand remains a future-proof solution even beyond IFFA 2025.
