For the third time, we had the pleasure of designing the VDMA's exhibition stand at the current drinktec trade fair – this time with a very special look: the new VDMA corporate design. The stand was designed as an inverted booth with three open sides, offering visitors generous views of the diverse range of exhibitors.
What was particularly exciting was that our clever booth concept allowed us to provide sub-exhibitors like the Fraunhofer Institute, Geisenheim University, and Krones with their own dedicated areas. Our ISIDesign information kiosk, equipped with graphic and media technology, supported the overall concept and showcased the exhibitors' content to its best advantage. This resulted in a harmonious collaboration among all participants, enabling everyone to effectively present their topics.
A central communication area, separated by different floor coverings, provided space for conversations and exchanges. From the outside, the stand made a particularly strong impression thanks to the large LED wall displaying current content and a showcase with a transparent display, which impressively highlighted further industry innovations.
We sincerely thank the VDMA for their trustworthy collaboration and look forward to continuing to creatively implement their trade fair appearances.
