Following its successful appearance at TabExpo in Geneva, Körber also presented itself at World Tobacco Middle East (WTME) in Dubai – once again with an exhibition concept from ISINGERMERZ.
The stand adopted the ‘Hashtag’ design concept, which was further developed in Geneva and has set standards worldwide in recent years and is now also making an impact in the Middle East. The 156-square-metre block stand impressed with its clear architectural structure, high-quality materials and inviting openness, which gave the stand a striking visual presence and the various themed areas a strong visual impact.
Six clearly structured communication zones with bar tables provided space for intensive technical discussions, while two open lounge areas on either side of the central cabin created a relaxed atmosphere for conversation. Once again, the focus was on the large bar counter with LED back wall, which not only provided visual accents but also served as a meeting place and communication hub for the stand.
With its appearance in Dubai, Körber is strengthening its global brand presence – and ISINGERMERZ is once again demonstrating its international full-service expertise in trade fair construction.
