Ask "ISI"
Not every successful trade fair appearance needs to be reinvented. Sometimes, the greatest compliment a stand concept can receive is that it remains compelling even years later.
This is precisely what the IBS Austria project at this year’s ZELLCHEMING-Expo in Wiesbaden demonstrates. The trade fair stand is based almost entirely on the concept we originally developed and implemented together in 2022. For this year’s appearance, only the back-wall graphic was updated to highlight current topics and content.
It is no coincidence that the stand is being used today in virtually unchanged form.
From the very beginning of the development process, the focus was on creating a trade fair presence that would not only work for a single event but also deliver impact over several years.
The result is a concept characterized by high brand recognition, versatility, and lasting value for the client.
Our role has evolved in the process: while the focus in 2022 was on developing and implementing the overall concept, this year we are supporting IBS Austria as their exhibition construction partner in re-deploying the existing setup. Following the previous event, the stand components were placed in storage at the Wiesbaden site and have now been updated with new graphics for the ZELLCHEMING-Expo 2026.
For IBS Austria, this ensures a professional and familiar brand presence at the ZELLCHEMING-Expo in Wiesbaden. For us, it confirms that successful trade fair stand concepts do not end with a single event; rather, they deliver the greatest value when they can be utilized over the long term.
We thank IBS Austria for their continued trust and wish them a successful trade fair filled with valuable contacts and conversations.
