With Körber's successful trade fair appearance at TabExpo in Geneva, ISINGERMERZ set another international benchmark in exhibition stand construction. The 120-square-meter block stand was presented as a further developed version of the globally used "Hashtag" design concept, which has been implemented at trade fairs around the world over the past two years.
A particularly striking feature: Instead of a raised structure as in previous implementations, a suspended illuminated ceiling was used for the first time in Geneva – a technically sophisticated and visually striking solution. The stand was divided into six thematic areas, each structured by its own standing tables, providing space for focused professional discussions.
Two open lounge areas on either side of the centrally located booth created a pleasant atmosphere for conversation. The centerpiece of the stand was a large bar counter, positioned in front of an impressive LED wall that provided visual highlights and attracted considerable attention.
The Geneva exhibition also brought logistical changes: Whereas previously, for more distant international projects, external exhibition stand construction partners were used on-site, in Switzerland the company's own ISIDesign® stand construction system and its own assembly team were deployed. Setup took only two days, and dismantling within one and a half days – a tight timeframe that the team mastered with the utmost professionalism.
The Geneva event expands ISINGERMERZ's international presence, which already includes operations in the United Arab Emirates, Indonesia, Italy, and Bulgaria. Körber is thus also emphasizing quality and continuity "Made by ISINGERMERZ" in Switzerland.
