Fresh brand presence at IFA 2025 in Berlin:

Two strong brands, one fresh concept: Remington and Russell Hobbs presented themselves at this year's IFA 2025 with an innovative and attention-grabbing trade fair appearance. On approximately 200 square meters of stand space, ISINGERMERZ succeeded in impressively showcasing the respective independent brand worlds – and in doing so, creating a consistent, experiential overall concept.

The particular challenge: Two completely different brands – Remington, known for high-quality hair styling and grooming products, and Russell Hobbs, specialist for stylish kitchen and household appliances – had to be presented in a limited space, each with a clear identity and high recognition value. The result: A modern exhibition stand that impressed with its targeted zoning, harmonious color and material palettes, and interactive experiences.

Experience live instead of just watching
The focus was on the new products from both brands, which were impressively presented in two promotional areas and at a specially set up show kitchen bar. At Remington, visitors could try out the latest hair styling products on the spot – from high-tech straightening irons to innovative hairdryers with Ionic Air technology and a new anti-frizz formula.
 At the same time, Russell Hobbs showed how modern kitchen appliances make cooking an experience on its promotional area and at the stylish live cooking bar. Whether multifunctional air fryers, elegant kettles, or new blenders, visitors could directly experience the performance of the devices with tasty samples. A special highlight at Russell Hobbs was the live demonstration of the new VacuSteam steam brush, which combines steam and suction technology, setting new standards in terms of efficiency and comfort.

Touching brands – a rethought ISINGERMERZ trade show appearance

The goal was to present the two brands in a modern, inviting, and interactive way. “The new stand concept combines emotionality with functionality – and makes it possible to clearly position both brands in their independence and innovative strength.”
With their fresh appearance at IFA 2025, Remington and Russell Hobbs are making a strong statement about brand experience, product proximity, and a trade show concept that takes the dialogue with consumers and trade partners to a new level.