Ask "ISI"
Since 1993, ISINGERMERZ has regularly accompanied specialist publisher Hans Carl at its trade fair appearances at drinktec in Munich and BrauBeviale in Nuremberg. This year, too, we were able to showcase the duality of print and digital communication in a new environment.
Informative specialist books and scientific publications on brewing and beverage technology are presented, as well as BRAUWELT, the world's leading combined print/online medium in the industry.
For many years, the stand design has made use of the striking visuals and practical versatility of the ISIDesign system.
For this year's drinktec, the exhibitor chose a new, visitor-friendly stand area directly on the audience's walkway. The challenge: due to the hall layout, the usual stand height had to be reduced. However, thanks to the modular structure of the system, the concept could be easily adapted – sustainably, cost-effectively and using the existing building blocks and furniture.
We were involved in the stand selection process in advance and had checked the area on site in terms of lighting and visibility to ensure the optimal presentation for our customer.
The result: an exhibition stand that perfectly combines media competence, visibility and flexibility – and shows why the publishing house has relied on our partnership for over 30 years.
