How do you design an exhibition stand that is brand-specific, sustainable, and flexible?
For our new client ZOLL CMG, we found a compelling answer to this question: a modular stand concept that harmonizes form, function, and brand identity.
The starting point was the challenge of creating a consistent brand presence across three trade fairs within a single year, each with a different booth size. The solution: a flexible, scalable system with a clear brand identity, individually tailored to the client's requirements.
The concept was developed in close collaboration with our client, ZOLL. The result was a modular system that impressed with high-quality materials, a warm, Scandinavian-inspired design language, and a clear structure. Instead of a sterile, technical aesthetic, natural colors, an open design, and a welcoming atmosphere prevailed, enhanced by communicative elements such as standing tables, comfortable seating areas, and a high-quality barista setup with an espresso machine.
The central brand element in all three trade fair appearances is the well-known "Blue Man," complemented by additional exhibits integrated as needed. To flexibly adapt to different floor plan formats, we utilize, among other things, three-part wooden slat elements that can be combined modularly and varied in number without altering the overall design.
Technically, the concept is based on a combination of custom-made, durable components and the ISIDesign® wall construction system. As a rental solution, it offers maximum adaptability while maintaining high cost-effectiveness. This results in a consistent visual appearance – regardless of size or location.
