Efficiency meets design power: Focke's trade show appearance at the TabExpo in Geneva

With a well-thought-out exhibition presence, Focke presented itself at the TabExpo in Geneva – once again in proven collaboration with ISINGERMERZ. The 90-square-meter block stand was based on an existing design approach, but was specifically redesigned and refined for use on the international stage.

Focke presented itself at TabExpo in Geneva with a thoughtfully staged trade fair appearance – once again in proven collaboration with ISINGERMERZ. The 90 square meter block stand was based on an existing design concept, but was specifically reconceived and refined for use on the international stage.

The booth featured an open, dialogue-oriented design: A centrally located counter area with standing tables invited direct interaction, while two separate lounge areas created a quiet atmosphere for confidential conversations. Clean lines, high-quality materials, and an understated, modern design language lent the booth presence and professionalism – perfectly in line with Focke's brand identity.

The appearance in Switzerland also marked a turning point in project execution: Instead of relying on local exhibition stand construction partners for more distant international projects, as had been the practice previously, ISINGERMERZ used its own ISIDesign® system and its own assembly team exclusively for the Swiss trade fair project. Despite the tight deadlines – just two days for setup and one and a half for dismantling – the complex exhibition stand was completed on schedule and to a high standard.

This represents another milestone in a globally oriented collaboration that has already successfully resulted in projects in Dubai, Indonesia, Italy, and Bulgaria. With its Geneva appearance, ISINGERMERZ once again underscores its strengths: precise planning, high design standards, and reliable execution – worldwide.