Impressive in scale, economical in its use of materials, the CargoLine logistics network made a striking impression at the transport logistic trade fair in Munich. By focusing on a single, powerful image, we were able to win over the exhibitor in the competition, and the open, inviting, and transparent design proved to be the ideal setting for engaging with customers and partners on a level playing field.
The merging of indoor and outdoor spaces provided more room for the traditional marketplace, an expanded catering area, and an experimental digital garage for the startup incubator CDW Cargo Digital World, which was presenting itself in Munich for the first time. The materials and concept are designed for multiple uses.
