FRÄNKISCHE at IFAT: A new communications strategy and a proven partnership

This project, too, began once again with brainstorming and hand-drawn sketches.  This allowed ideas to be developed, visualised and discussed quickly. Both our clients and we value this collaborative creative process, which often leads to new and surprising ideas.  In this case, the desire to showcase FRÄNKISCHE’s ‘bestsellers’ gave rise to a wall installation that made the products an integral part of the communication concept. It proved to be a popular focal point for discussions about the products, as well as for selfies and group photos – all seamlessly integrated into the brand message!

By involving ISINGERMERZ in the planning at an early stage, this concept could be conceived spatially and translated precisely right from the start. The result was an exhibition stand that not only conveyed the key messages but also brought them to life – with a clear structure, powerful visual language and state-of-the-art media technology.

The integration of a four-sided mesh LED installation enabled us to present content on the topic of rainwater in a dynamic way, thereby creating an eye-catching highlight at the stand. A water wave spanning 40 square metres was projected above the visitors’ heads. The moving visuals not only attracted attention but also enhanced the emotional impact of the stand.

FRÄNKISCHE’s exhibition presence at IFAT demonstrates how a new communication concept can be successfully integrated into an existing framework. The result is a clearly structured, visually striking exhibition stand that conveyed its message concisely. However, it was not just the concept itself that was crucial to the outcome, but the nature of the collaboration: early involvement, open dialogue and the joint development of ideas.

We would like to thank FRÄNKISCHE for a collaborative partnership based on trust, in which discussions, sketches and shared ideas consistently give rise to strong solutions.