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Russell Hobbs trade fair stand, IFA trade fair, ISINGERMERZ trade fair construction

Russell Hobbs - Experience the brand world, inspire customers

For IFA 2024, we once again created an impressive trade fair appearance for our customer Russell Hobbs. Russell Hobbs has been relying on ISINGERMERZ's expertise for many years to realize extraordinary trade fair appearances.

This year we created an innovative stand concept that was not only visually impressive, but also allowed visitors to interactively immerse themselves in the world of Russell Hobbs. New standards were set again this year.

 

A trade fair stand with an experience character

The Russell Hobbs booth at IFA 2024 remained true to the successful basic concept of the previous year, but was further developed in strategic areas to create an even more immersive experience. We once again opted for an open wooden structure, complemented by stylish plant elements to combine modern design and sustainability at the booth.

Selected Russell Hobbs products were effectively showcased. At the center of the trade fair stand was the immersive experience room, which showcased the popular CALM kettle in a unique interplay of light and sound. The visitors immersed themselves in a multisensory world that made peace and elegance tangible.

The stand part with the look and feel of a real kitchen showed the products in action. This meant that visitors could not only experience the functionality live, but also immerse themselves in the lifestyle of the Russell Hobbs brand world.

Customized experience spaces

Our aim is to create memorable experiences for our customers – and we have succeeded in doing so again this year with the Russell Hobbs exhibition stand,” says Florian Schneider, Managing Director of ISINGERMERZ. The trade fair stand for Russell Hobbs at IFA 2024 is another example of how ISINGERMERZ combines innovative trade fair design with functional requirements to perfectly stage brand appearances on the international stage.

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