The relaunch
The most challenging aspect of the relaunch was the large-scale implementation of the much more multifaceted new logo with stylised three-dimensionality against an intensely bright LED background. A series of samples had to be produced to critically evaluate the effect, durability and reproducibility. However, using precise laser technology and elaborate handcrafted painting and inlay work, it was finally possible to reproduce the shapes and colours so perfectly that the brand continues to shine.
The rear-coated cladding panels made of a special satin-finished plastic on the front are particularly easy to install. Not only are they durable and classified as flame-retardant, but they can also be positioned very quickly and with absolute precision using precisely integrated magnetic strips. Combined with a sturdy light metal frame, the counter is also extremely damage-resistant.
The intensive craftsmanship that went into developing all the details, the well-thought-out solution to the packaging and transport issues, including training the permanent local assembly team by our project manager, guaranteed that the components have been largely maintenance-free throughout their service life to date.
Brands well served!
What highlights should your exhibition stand offer? A futuristic bar, an inviting welcome desk or a trendy pop-up store? The possibilities are virtually endless. Every industry and application has specific requirements, which we meet with the right material qualities, high-quality technical equipment and a well-thought-out long-term concept. Does the counter need to be used twice a year at trade fairs? Or does it stand in public view for six months at a time and have to be moved overnight every three days in a twelve-tonne lorry?