Agencies need partners, not suppliers.
When internationally renowned makeup manufacturer L'Oreal launched its new mascara in Europe, the space in front of the Uber Arena in Berlin became a stage, and we were allowed to be part of this staging. Working with the agency bplusd, we quickly created an attention-grabbing brand object that fits perfectly with the campaign. The challenge: only about six weeks from the first briefing to the setup. No room for experimentation – only for reliability, speed, and clear communication.
Trust meets craftsmanship
At the center of the staging was an oversized mascara model at a scale of 25:1 – about three meters long, strikingly painted in the product's distinctive yellow, illuminated, and equipped with typographic finishing by our in-house advertising technology. The XXL model was entirely manufactured in our workshops, from the supporting core to the final foil.
We focused on pragmatic, meticulously crafted solutions:
For example, a standard plastic drain pipe became the supporting core of the model. It was sanded, filled, varnished, labeled, and stabilized with a wooden structure.
The luminous "bubble," the visual hallmark of the "Colossal Bubble Mascara" campaign, was supplied by our trusted partners – also on time and reliably.
Because we do more than just implement projects. We think proactively, offer early advice, and act with a solution-oriented approach. Even if something isn't directly part of our remit, we take responsibility. In this example, that included a spontaneous site visit, quick technical inquiries, and organizing a standpipe for the water supply. We're there when it matters – committed, forward-thinking, and reliable.
What agencies will find with us:
- Reliability when deadlines are tight.
- Consultation on equal footing – from concept to technical implementation.
- Network and flexibility when things need to happen spontaneously.
The result is a brand moment with a wow factor – precise, punctual, and meticulously detailed.
A project that demonstrates: Working with us means benefiting from streamlined processes, genuine craftsmanship, and a team that understands what matters in live communication. Because good ideas deserve a powerful presentation.
We creating brand experiences – with creativity, precision, and passion.
Those who want to make an impact need partners, not suppliers. Are you ready?